Bimbo / Bimbo / Vector B
Príncipe fresa sublime
This commercial was fully done in 3D Animation and we were really proud of the result achieved because all the liquid simulations, detailed textures and the general dynamism of the piece allowed us to show an incredible tastiness for the cookies and its flavor ingredients.
How did we create this?
`The direction is Key!, We have a very strong Creative / Art direction department and they are involved in all of the production process, from ideation to execution guiding the 3D artist all the way to ensure the vision meets the quality that we deliver.
We have a food stylist guiding the look development making every product looks as tasty and beautiful as it can be.
We made a pre selection and casting of real cookie, then we scan the hero ones and make little adjustments to make sure the 3D digital twin looks even better than the real product and that it can be used in different light environments.
